![]() ![]() ![]() Both were inducted to the Oregon Sports Hall of Fame together in 2005. O'Brien went on to win a gold medal at the 1996 Summer Olympics in Atlanta. He retired from competition shortly after the Games. Despite a foot injury, Johnson won a bronze medal in Barcelona. The campaign led to both receiving endorsements from other companies, including O'Brien with Nike in 1993. "Dan & Dave" made O'Brien and Johnson- both unknowns outside the world of track and field-into household names in the United States. This resulted in Reebok modifying the television spots to feature Dan cheering Dave on. Reebok's plan went awry five weeks before the Games began, when O'Brien failed to qualify for the American Olympic team by missing the pole vault during the Olympic trials in New Orleans. #REBOOK ADVERT SERIES#The series of television spots featured the same general message: "Who will be the world's greatest athlete – Dan or Dave? To be settled this summer in Barcelona." market share to Nike, was hoping to rebound with their endorsement. O'Brien and Johnson, though rivals, were favored to win medals in Barcelona, and Reebok, which had recently lost U.S. The campaign began with television commercials aired during Super Bowl XXVI, January 26, 1992. "The Trials of Dan and Dave", 30 for 30 Podcasts (2017) 53m43s. However, the campaign had to be modified when O'Brien failed to qualify for the Olympics. The promotion was meant to generate excitement and support for the Olympic competition between American decathletes Dan O'Brien and Dave Johnson. For the magicians, see Dan and Dave (magicians).ĭan & Dave was an advertising and merchandising campaign by American shoe manufacturer Reebok during the build-up to the 1992 Summer Olympics in Barcelona. ![]()
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